Interesting to see where they go from here ➡ RT @kevinGEEdavis: No Filter: How Hipstamatic Pivoted Into A Flat Spin - http://t.co/PpBTuAWY
October 16, 2012
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No Filter: How Hipstamatic Pivoted Into A Flat Spin
Lucas Buick, the CEO of Hipstamatic, failed to define his startup's mission over the past year. But several of his ex-employees seem to have no problem nailing precisely what set it apart. "Whereas Instagram was a social network that had a camera, Hipstamatic was the camera that shared to any other social network," says one former staffer.