Uh Oh! Amazon Researchers Say Pinterest Doesn't Generate A Lot Of Sales http://t.co/mGI2Yut7
August 29, 2012
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Uh Oh! Amazon Researchers Say Pinterest Doesn't Generate A Lot Of Sales
Zappos Labs, the research arm of the Zappos online apparel site, has been experimenting with Pinterest-and the results are not encouraging. Will Young, director of Zappos Labs, told Bloomberg that Pinterest users are far more likely to share a purchase than Twitter or Facebook users-but that shared items generate far less revenue than Twitter or Facebook.